Tickets are released in fixed-price batches. When a batch sells out, the next one costs more — only one price is live at a time, so buying earlier is always the better deal.
Tuesday & Wednesday, October 6–7, 2026 · MaRS Discovery District · Downtown Toronto
2 days · Oct 6–7
Standard pass prices go up September 30.
Get your ticket before prices go upPrices in CAD, tax included.
2 days · Oct 6–7 · Sold out
Everything in General Admission, plus:
Prices in CAD, tax included.
| Feature | General Admission | VIP |
|---|---|---|
| Conference Access | ||
| Two full days of sessions | ||
| Access to all speakers and Q&A | ||
| Premium reserved seating with charging stations | ||
| Express concierge check-in | ||
| Networking | ||
| Dedicated networking sessions | ||
| 250-person room of SEOs and marketers | ||
| Food & Drink | ||
| Lunch both days | ||
| Coffee and refreshments | ||
| Learning & Content | ||
| Attendee swag | ||
| Exclusive SEO IRL 2026 VIP T-shirt | ||
| All session recordings after the event | ||
| Speaker slides | ||
The price ladder is real, but it’s not the main reason to move fast. The room caps at 250 people so conversations stay candid, networking sessions and Q&A time are limited by design, and this event has sold out before. When it’s full, it’s full.
Ticket revenue goes back into the event: a downtown venue built for conferences, real catering both days, and professional production. Speakers are chosen for what they’ve tested, not what they’ve paid — no filler sessions, no pay-to-play sponsor talks on the main stage.
Lily Ray
Founder, Algorythmic
Nathan Gotch
Co-founder & CEO, Rankability
Joy Hawkins
Founder & Owner, Sterling Sky
Jyll Saskin Gales
Google Ads Coach & Founder, Inside Google Ads
Michal Suski
Co-Founder & Head of Innovation, Surfer
Jess Joyce
SEO Consultant
Brie Moreau
Founder & CEO, White Light Digital Marketing
Jabez Reuben
Founder, The Blueprints Agency
Steve Toth
CEO & CSO, Notebook Agency
“Truly inspired after attending SEO IRL. Huge shoutout to Steve Toth and his entire team for hosting the best SEO conference in all of Canada.”
Senior SEO Strategist
“Gained an ocean of insights as all of the amazing speakers took a deep dive into what’s really going on in SEO, and with Google.”
Search Marketer
“Great event with insightful updates in the SEO world. Amazing networking opportunities with the best specialists in the field.”
Digital Marketing PM
Prices in CAD, tax included. When this batch sells out, the next one costs more.
Get notified when the next release drops.